Strategic Marketing for Growing Businesses and Sole Traders
Whether you’re a sole trader looking for clearer marketing priorities or a growing business needing senior marketing leadership, Shailes Consultancy provides practical, commercially focused marketing guidance.
Marketing expertise that helps you make better decisions and achieve better results
Our services
Fractional Marketing Director Services
Part-time strategic marketing leadership for businesses that need experienced direction without employing a full-time marketing director.
Marketing Focus for Sole Traders
Structured marketing reviews and action plans that help you identify priorities, improve marketing effectiveness and create a practical roadmap. Packages range from Marketing Review through to Marketing Action Planning.
About Jo
I am a commercially driven Marketing Director with more than 20 years’ experience leading strategic marketing across global B2B organisations. I began my career in data, analytics and database management before progressing into senior marketing leadership roles at GE Oil & Gas and later Trelleborg, where I became Vice President of Marketing with global responsibility for nine business units.
At Trelleborg, I led a major brand transformation, consolidating multiple global businesses into two externally facing brands. I implemented marketing automation and digital platforms, reduced reliance on external agencies, built and led a high-performing in-house team, and delivered measurable commercial impact — including €24m in campaign-generated sales leads and record-breaking ROMI. My focus was always on aligning marketing tightly with commercial strategy and revenue growth.
Since 2021, I have operated as a fractional and interim Marketing Director through The Marketing Centre. I work with owners and MDs of B2B businesses who know marketing matters but need clarity, structure and leadership rather than just campaigns. My work spans strategic planning, brand positioning, go-to-market strategy, digital transformation and sales enablement. I have led successful market expansions, product launches, rebrands and marketing restructures, consistently delivering stronger positioning, increased lead generation and improved revenue performance.
I am a Fellow and mentor of the Chartered Institute of Marketing (CIM) and combine strategic leadership with hands-on execution. My goal is simple: to ensure marketing sits at the board table and operates as a commercial growth engine, not a cost centre.